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As we cruise towards 2024, I wanted to take a sec to share an overview of my year in business in business with you.

My 2023 Business Year-End Recap

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Here are some of the factors I consider when deciding whether someone is a good fit to work with me on a copywriting project…

Choosing the Right People to Work With: Life’s too short to work with people who aren’t nice

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In this post, I’m going to break down the five types of emails you need in a successful (re: lucrative) email welcome sequence.

The Psychology Behind a Successful Email Funnel

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When I wrote my brand values, I wanted to make sure they were a bit, well, ~different~. I wanted them to stand out against others and to be actionable for me as a business owner.

The story behind my quirky brand values

Flowers on an archway

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Writing good website copy is hard. Writing GREAT website copy is even harder and takes lots of practice. However, there are a few simple ways to upgrade your website copy today to make a notable difference in the way it looks, sounds, and converts browsers into inquiries or buyers.

5 Easy ways to upgrade your website copy

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Karli Depanfilis is the brand and web designer behind Flair by KD. She struggled to articulate her services in a way that made sense, flowed, and wasn’t too wordy.

Client Case Study: Flair by KD

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Natalia wants to work specifically with mothers who are running small businesses, and needed copy that reflected and attracted that audience.

Client Case Study: Power Up Brand and Design

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Kyrsten Kano-Solana of Kyrsten Ashlay Photography is a serving clients in North Texas, California, and beyond. She’s been in business almost six years, but craved a website that could keep up with her growth and reflect her elevated, timeless, elegant approach. That’s kinda my cue.

Client Case Study: Kyrsten Ashlay Photography

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Meet Monica, a photographer for fun, authentic couples, and my web copy client! This is her Blossom Copy transformation story.

Client Case Study: Monica Cassell Photography

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This year we moved into our first home! Take a tour of the space, and get tips for decorating yours on-brand.

Home Office Tour (plus tips for styling yours)