Great design alone isn't enough to make your small business profitable.
You need the right words.
Think about it: Where would Nike be without Just Do it? Or Target without Expect More. Pay Less? Non-visual storytelling matters. Every time.
Copywriting for Small Businesses
Copywriting Services
Words, at your service
Copywriting ensures that gorgeous logo and website you're dreaming up actually translate into paying customers. My job is to marry the art of writing with the science of writing by focusing a little less on fanciful prose, and a little more on defining, matching, and positioning your brand voice for success.
After earning my degree in writing from Pepperdine University and years of working with copy clients in various creative industries, I’ve mastered the formulas and strategies that turn prospective clients into loyal customers. Now, it's your turn.
Copywriting Services
Stand Alone
Your website? Yeah, it needs words. After a thorough excavation of your brand, your needs, and your goals for each page, I'll give your website words a total messaging makeover.
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Want an automated sequence for your upcoming launch, newsletter signup, or latest offering? Email is still one of the best ways to get your products and services in front of clients. I write email sequences with your desired conversion in mind.
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Launching a course, product, or service? I write juicy sales pages anchored in sales psychology that will have your ideal clients happily whipping out their credit cards!
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Your brand message, crafted in 3 easy steps:
01.
Connect
How it works
Fill out my contact form in detail and I'll be in touch within two business days with more info and a link to book a discovery call. We'll hop on a 30 minute complimentary discovery call to get to know each other, talk about your business, and outline next steps. If it's a good fit, I'll send a project proposal!
02.
Copywriting
Sign the contract and pay your deposit (33-50% of the project total) to book your spot on my calendar! I'll send a questionnaire for you to fill out and get to work on our your start date. I'll write for three weeks before sending you the first draft via Google Docs.
03.
Revision
We'll go through a one week iterative revision process until it's perfect and ready to launch!
"I’ve had at least 10 couples tell me they were drawn to the copy on my site and that’s why they inquired with me—I've lost count!"
–Monica Cassell, Monica Cassell Photograohy
Frequently Asked Questions
Copywriting is the art and science of using words to elicit action. It grew in prominence in advertising in the 1960s (think Mad Men).
There is definitely crossover between the two styles, but also some distinct differences. Copy is aimed at inciting action towards a direct short term goal. Copywriters emulate their client's voice, not their own.
Content writing is about engaging, entertaining, and informing an audience. Think blogs, articles, op-eds, and scripts. Content writers write in their own voice. Copy developed out of advertising, while content developed out of journalism.
I believe in price transparency online, which is why all my prices are listed above! If you don't see your need above, inquire and I'm happy to chat about it. We can talk in detail about pricing and process on our discovery call. Payment plans are available for all my services.
My pricing is based on factors such as:
-My years of experience in the field
-My degree in writing from a top 50 university
-My past client success and current client demand
-Industry averages and standards
In general, no, I don't do caption writing, blog writing, etc. The only caveat would be that my email newsletter writing service does have a decent amount of content writing!
Nope! I'm a firm believer that professional copywriting is just as important as professional web design and should have equal bearing on a project.
4 Weeks from the project start date, which we will choose on our discovery call.
Recent Work
Explore
4 years and 100+ clients in, I've got a few projects I'm pretty proud of: