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been in business for years, but had always felt embarrassed about her website presence. It didn’t match the quality of her work.
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Catie DiMaggio is an aesthetician and educator who runs Catie D. Artistry. She specializes in eyelash extensions and has recently grown into mentoring other aspiring beauty biz owners through her signature suite of offerings.
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A mishmash of some of my accomplishments, reflections, joys, and challenges from the first and second quarter of 2022:
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When I wrote my brand values, I wanted to make sure they were a bit, well, ~different~. I wanted them to stand out against others and to be actionable for me as a business owner.
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Writing good website copy is hard. Writing GREAT website copy is even harder and takes lots of practice. However, there are a few simple ways to upgrade your website copy today to make a notable difference in the way it looks, sounds, and converts browsers into inquiries or buyers.
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While I’m not an expert or a career coach, I do have a few tips/thoughts on how to get started as a copywriter to share with you today:
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Karli Depanfilis is the brand and web designer behind Flair by KD. She struggled to articulate her services in a way that made sense, flowed, and wasn’t too wordy.
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Ashley Moore of Moore House Interiors needed a website that reflects the high-end nature of the work they do.
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Natalia wants to work specifically with mothers who are running small businesses, and needed copy that reflected and attracted that audience.
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Kyrsten Kano-Solana of Kyrsten Ashlay Photography is a serving clients in North Texas, California, and beyond. She’s been in business almost six years, but craved a website that could keep up with her growth and reflect her elevated, timeless, elegant approach. That’s kinda my cue.
