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Here are some of the factors I consider when deciding whether someone is a good fit to work with me on a copywriting project…
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A mishmash of some of my accomplishments, reflections, joys, and challenges from the first and second quarter of 2022:
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Writing good website copy is hard. Writing GREAT website copy is even harder and takes lots of practice. However, there are a few simple ways to upgrade your website copy today to make a notable difference in the way it looks, sounds, and converts browsers into inquiries or buyers.
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While I’m not an expert or a career coach, I do have a few tips/thoughts on how to get started as a copywriter to share with you today:
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I’ve made PLENTY of mistakes, but I’ve also done lots of things well. Here are the top 10 best things I did for my business this year:
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Today, I want to share a personal roundup of some of my favorite people, places, and things from the last 12 months.
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The other day a friend asked me how to start a business when you don’t have a lot of extra cash lying around.
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Before starting my business, I thought brand values (or core values, mission statements, principles, whatever you want to call them) had to be really formal and stale.
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Ever asked a client to write a testimonial, and they wrote something like this: “Micah was great! She was really cool”? Of course this sort of testimonial makes us feel warm and fuzzy, but it doesn’t do much to compel potential clients to work with us. Why? Because it doesn’t show a transformation. Great testimonials […]