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This year we moved into our first home! Take a tour of the space, and get tips for decorating yours on-brand.
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I’ve made PLENTY of mistakes, but I’ve also done lots of things well. Here are the top 10 best things I did for my business this year:
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I personally can’t live without some semblance of a daily routine. I’ve been self-employed for about one year now, and this is the overarching routine I’ve created for myself:
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As the saying goes, “Hindsight is 20/20.” Growing up, I never knew what I wanted to be. I really didn’t. My parents were in ministry, which wasn’t a fit for me, and I honestly didn’t know much about the professional world until I graduated college. I stumbled through a series of less than stellar jobs […]
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When it comes to selling your product or service as an online entrepreneur, you best believe nobody is going to care about your “Why” if your “What” sucks.
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This year was one for the books. Although I started freelance copywriting on the side in April 2020, I officially formed my LLC under Blossom Copy in January 2021 and took the business full-time.
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Before starting my business, I thought brand values (or core values, mission statements, principles, whatever you want to call them) had to be really formal and stale.
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Ever asked a client to write a testimonial, and they wrote something like this: “Micah was great! She was really cool”? Of course this sort of testimonial makes us feel warm and fuzzy, but it doesn’t do much to compel potential clients to work with us. Why? Because it doesn’t show a transformation. Great testimonials […]