Client Challenge:

Bethany McCamish of Bethany Works is a brand and web designer in Portland. She was launching an all-inclusive agency that placed every aspect of a client’s branding project under her expertise. This streamlined model naturally came with a higher price tag—one that Bethany needed to convince her clients was worth it. Who better to write this crucial sales page, then, than a professional copywriter? When Bethany pitched her needs to me, I polished my keyboard, refilled my coffee, and eagerly jumped at the opportunity to win over her prospective buyers, one click at a time.

My Solution:

Bethany is an accomplished, disciplined, and ambitious go-getter, and I knew my copy would need to match her level of expertise. Open the Bethany Works website, and the homepage will instantly relay just that: nothing short of “bespoke brand evolution.” Through my words, I wanted the website to feel elegant, boutique, and prestigious—in short—a worthy and buzzy business investment. Upon exploring the insightful headers, snappy blurbs, and enticing package details, website visitors go from intrigued to impressed to persuaded. The gist of my messaging? “Good enough” and “piecemeal” attempts at branding sell a business short—literally. With authoritative guarantees of a luxury branding experience, I help prospective buyers give themselves permission to treat themselves to something truly quality.

Tone of Voice

• Prestigious
• Authoritative
• Upscale

Notable Lines: