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Story time! On Friday, I opened up Instagram, expecting to do a lil scrolling, but my main feed wouldn’t load. It just kept saying “Could not refresh.” I tried all the conventional troubleshooting recommendations, but no cigar. And guess what? It still isn’t fixed a week later! I have a support ticket in to Facebook […]
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If you’ve spent any time lately scrolling through social media (which you probably have unless you have superhuman self restraint), chances are you’ve seen sponsored ads for AI software that writes your copy for you. Several people have asked me, “Will this stuff put flesh and blood copywriters like you out of a job, Micah?” […]
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Ever get an inquiry through the contact form on your website and immediately think, “Um, this isn’t going to work?” Wanna know what causes this issue? Unclear copy. Chances are the copy on your website is too vague, particularly the questions you’re asking on your contact form. I see TONS of websites with contact forms […]
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As your own boss, it can be tempting to feel like it’s never okay to really, truly take time off from your creative small business; Like if you do, the business you’ve invested so much time and energy into building will come crumbling down around you. No pressure. One of the biggest mindset shifts I’m […]
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You’ve probably heard the term ‘conversion rate’ thrown around left and right online. If you’re like me, you just sort of…ignored it for as long as you could. Then I started my own creative small business and had to know if the stuff I was doing online was actually, well, working. So what exactly does […]
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For quite a while, I worked a normal 9-5 while moonlighting as a copywriter in the evenings. As my situation shifted and it became clear that something needed to change, I began to seriously consider going full time with copy. Here are three questions I asked myself to help with peace of mind: Do I […]
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This might come as a bit of a shock, but I’m not an overnight, raging business success. I studied creative writing in undergrad but drifted away from writing after graduation. I lived abroad, had desk jobs, a handful of unpaid internships, and even worked at a pizza parlor. But the itch to write never left […]
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STORY TIME! Once upon a time, over-eager Micah agreed to write a brand voice guide for someone she met on the internet. I sent across a project quote in the form of a mother-loving PDF, and they said it sounded good. I started writing. The day comes when I send them the brand voice guide. […]