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This might come as a bit of a shock, but I’m not an overnight, raging business success.  I studied creative writing in undergrad but drifted away from writing after graduation. I lived abroad, had desk jobs, a handful of unpaid internships, and even worked at a pizza parlor. But the itch to write never left […]

This might come as a bit of a shock…

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STORY TIME! Once upon a time, over-eager Micah agreed to write a brand voice guide for someone she met on the internet. I sent across a project quote in the form of a mother-loving PDF, and they said it sounded good. I started writing. The day comes when I send them the brand voice guide. […]

The biggest mistake I made at the start of my biz (and what I learned from it)